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Over Half Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Normally, 142 million customers visit Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
70% Of Consumers Choose To Discover A Business Via Reviews And Posts, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and score data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a physician or a legal representative.
Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Most Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating really helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz