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64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70 Percent Of Customers Choose To Learn About A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
89% Of Individuals Prefer To Read Reviews Using Their Smartphones
Be it through an app or a mobile internet browser, consumers prefer to read reviews on their mobile devices.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some negative reviews.
Source: Capterra
90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Because the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
83% Of All Young Customers Were Invited To Submit A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a site can just go so far.
Source: Review Trackers
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal