Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of businesses have exceptional and great ratings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a legal representative or a medical professional.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the customers. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

American Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone