70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

Reviews Published On Twitter Can Help Improve Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential customers are searching for. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat clients honorably usually flourish, review sites help ensure of that.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine