88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

77% Of Consumers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would leave a review to inform others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

USA Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the potential customers are trying to find. Almost a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% boost.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal