63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two thirds of companies have good and awesome scores. Only 5% of businesses have a score below three stars.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your consumers develops trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

95% Of Unsatisfied Customers Will Go Back To A Company If A Company Deals With Issues Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, individuals choose to read reviews on their mobile phones.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now know why customer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra