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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Clients Could Spend 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients well usually succeed, review websites help make certain of that.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
74% Of Local Businesses Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online scores data, we found out that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as suggestions from friends and family.
Source: Brightlocal
73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the prospective clients are searching for. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Typically two thirds of companies have excellent and outstanding scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
If A Business Deals With Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Return To A Business
Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
70% Of Customers Choose To Learn About A Business Through Reviews And Posts, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
The Majority Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista