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15% Of Customers Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of possible consumers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business
This stat is one of many that show the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your clients happy is more important than ever.
57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for businesses with a perfect five star rating.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Disappointed Consumers Will Return To A Business If A Business Makes An Effort To Resolve Problems Quickly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such products.
Source: Turntonetworks
70 Percent Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
American Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
When people check out reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
Over Half Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista