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95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews remain without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Software Application Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings statistics, we discovered that a business requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Clients Prefer To Read Reviews Using Their Smart Devices
Be it through an app or a mobile internet browser, people prefer to read reviews on their mobile devices.
Source: Statista
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
Regardless of how captivating your marketing is, you still need customer reviews. There is no other way around it. Consumers are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a physician.
Young people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a site can just go so far.
Source: Review Trackers