Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Just 6% Of Consumers Don't Trust Consumer Reviews At All

According to consumer review data, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Since the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customers Could Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this statistic. The better other users explain your product and services, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

Majority Of Customers Will Not Use A Company If It Has Less Than A 4 Star Ranking

This stat is among many that show the importance of online scores. Now that news of client satisfaction travels this quick, keeping your customers delighted is more crucial than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for companies with an ideal five star ranking.

Source: Brightlocal