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More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a doctor or a lawyer.
Younger people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'very often'.
Source: Trust You
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal
Just 6% Of Customers Do Not Trust Client Reviews At All
According to consumer review data, a tremendous 19% of customers always trust online reviews and never ever a purchase without reading reviews initially.
Source: Statista
89% Of Clients Read A Companies Replies To Reviews
Not only do the majority of clients check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally two-thirds of companies have good and outstanding ratings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
89% Of Customers Like To Read Reviews On Their Mobile Phones
Be it through an app or a mobile internet browser, clients prefer to read reviews on their smart phones.
Source: Statista
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Keeping in touch with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Since the vast majority of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
72% Of Clients Won't Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There is no other way around it. Customers are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine