If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business

This stat is one of many that show the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your clients pleased is more important than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with an ideal five star score.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the large bulk of customers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as suggestions from friends and family.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

82% Of Customers Check Out Review Sites Since They Wish To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services.

Users come because they have actually currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall score.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Communicating with your consumers develops trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine