70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective clients are searching for. Practically a third of customers state written reviews are the only function that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have asked 66% of all clients to post a review on their company.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Due To The Fact That They Want To Acquire A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82% Of Customers Visit Review Sites.

Review websites are locations that customers go to get the truth about a service, product or business. Users come because they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

83% Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

95% Of Unhappy Customers Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your clients develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large bulk of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now understand why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider