Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Because the large bulk of customers read reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a physician or a legal representative.

Young people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their mobile devices.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Typically, 142 million customers go to Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

82% Of Customers Visit Review Sites Because They Wish To Acquire An Item Or A Service And Want To Get The Truth About Business Products And Services.

Review sites are locations that people go to get the truth about a item, service or business . Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the prospective customers are looking for. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Online Item Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal