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60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and ranking data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Because the vast majority of consumers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do the majority of individuals read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can only presume when it concerns trust.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
89% Of Buyers Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, customers choose to read reviews on their phones.
Source: Statista
15 Percent Of Buyers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a business's reputation does not affect just the consumers. Prospective employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise affect our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that four out of five users are more likely to trust a local business.
Source: RevLocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally 2 out of 3 companies have good and exceptional scores. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a legal representative or a doctor.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Reviews Published On Twitter Can Grow Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo