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52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website
Usually, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Many Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
American Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them a good experience.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats indicate a business's reputation does not impact just the clients. Prospective employees also look at ratings and take a look at reviews.
Source: Deloitte
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Over Half Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
89% Of Buyers Want To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile browser, individuals choose to read reviews on their mobile devices.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'very frequently'.
Source: Trust You