82% Of Consumers Go To Review Websites Because They Want To Purchase A Service Or An Item And Wish To Get The Facts About Business Products And Services.

Review websites are places that customers go to get the facts about a service, item or business. Since they have currently formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

More Than Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is among many that show the value of online ratings. Now that news of customer satisfaction travels this quick, keeping your customers delighted is more important than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for organizations with a best five star score.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are more likely to trust a local business.

Source: RevLocal

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a legal representative or a medical professional.

Younger people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews go on without a reaction. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

89% Of Customers Read A Companies Feedback To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz