74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Google Represents 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and score statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat consumers well typically flourish, review websites help make sure of that.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Choose To Discover A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There's no way around it. Clients are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Customers Could Invest 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users explain your product or service, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

15% Of Clients Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible clients will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra