90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

Many Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those asked, 80% of clients did submit a review. Overall, businesses have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

If A Business Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

More Than Half Of Individuals Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of companies have excellent and awesome rankings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz