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Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online scores data, we learnt that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
82 Percent Of Consumers Go To Review Websites Due To The Fact That They Want To Acquire A Service Or An Item And Want To Get The Truth About Business Products And Services.
Review websites are locations that customers go to get the facts about a service, product or business. Users come because they have currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Corresponding with your clients establishes trust. Even something easy like responding to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
The Majority Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are plainly the more vocal ones.
Source: Statista