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88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Google Represents 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
More Than Half Of Consumers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
72% Of Clients Won't Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still need client reviews. There's no other way around it. Customers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
89% Of Customers Browse A Companies Responses To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a site can just presume when it comes to trust.
Source: Review Trackers
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to pay attention to consumers' recommendations online.
Source: Statuslabs
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation does not affect just the customers. Prospective team members also take a look at ratings and read reviews.
Source: Deloitte
15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of possible clients will not even think about working with a company they can't find opinions about.
Source: Statuslabs