The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

95% Of Unhappy Consumers Will Go Back To A Company If A Business Deals With Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Customers Read A Businesses Reactions To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers go to Yelp each month. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra