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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really often'.
Source: Trust You
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
15% Of Clients Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of potential customers won't even think about working with a business they can't find opinions about.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise affect our purchasing preferences.
According to social media reviews statistics, Facebook affects over half of users' purchase choices.
Facebook reviews statistics reveal that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
The Average Review Word Count Has Become 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Reviews Posted On Twitter Can Grow Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats show a business's reputation does not impact just the consumers. Potential employees also take a look at rankings and take a look at reviews.
Source: Deloitte
95% Of Disappointed Consumers Will Go Back To A Company If A Company Deals With Issues Rapidly And Effectively
Consumers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
89% Of Clients Like To Read Reviews On Their Mobile Devices
Be it via an app or a mobile internet browser, clients choose to read reviews on their mobile devices.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Found On The Website
Normally, 142 million customers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz