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83 Percent Of Customers Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take note of customers' suggestions online.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income
Businesses that treat clients fairly typically succeed, review sites help make certain of that.
Source: Statuslabs
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.
Source: Review Trackers
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Considering that the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
USA Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.
Source: Statista
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online rankings data, we found out that a business needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
Irrespective of how captivating your marketing is, you still need consumer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as guidance from friends and family.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters