71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are even more likely to hire a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

95% Of Unhappy Customers Will Return To A Business If A Business Makes An Effort To Solve Problems Quickly And Effectively

Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers