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Software Reviews Influence Over 98% Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Over Half Of People Aged 25-34 Published Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have excellent and exceptional scores. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
74 Percent Of Local Companies Have At Least One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings data, we discovered that a company needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
No matter how eye-catching your marketing is, you still need customer reviews. There is no other way around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine