64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

A Lot Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

American Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online rankings data, we found out that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Service

This stat is among numerous that highlight the value of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers pleased is more crucial than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for businesses with a best five star ranking.

Source: Brightlocal

Reviews Published On Twitter Can Help Grow Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of prospective clients will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70% Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an unassailable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal