Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

If They Were Asked, 77% Of Consumers Would Most Likely Submit A Review

More than a 35% would submit a review to inform others about their customer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million consumers go to Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

89% Of Customers Browse A Companies Replies To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online scores data, we found out that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal