98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers visit Yelp every month. This is as great a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or a lawyer.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

If They Were Asked, 77% Of Consumers Would Likely Give A Review

More than a 35% would submit a review to inform others about their consumer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the vast bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Review A Businesses Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Most Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a clear view of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as suggestions from friends and family.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista