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Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your customers creates trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are going to spend more money with a business.
Source: Statuslabs
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Shared On Twitter Can Help Increase Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
If A Company Manages To Solve Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Business
Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
70% Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to focus on consumers' recommendations online.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You