Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the large bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Majority Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of many that illustrate the significance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your consumers happy is more important than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible consumers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Consumers Might Invest 31% More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be customers are searching for. Almost a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your clients establishes trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a massive 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal