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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a lawyer.
Young people (age 18-35) are much more likely to hire a professional based on online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Reviews Posted On Twitter Can Help Grow Online Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your clients creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are more willing to spend more money with a business.
Source: Statuslabs
89% Of Customers Prefer To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile web browser, people today prefer to read reviews on their smart phones.
Source: Statista
The Typical Review Word Count Has Become 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation doesn't affect just the clients. Potential team members also take a look at ratings and read reviews.
Source: Deloitte
77% Of Customers Would Certainly Post A Review If They Were Asked
More than a 35% would submit a review to advise others about their customer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
89% Of Clients Review A Companies Replies To Reviews
Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the basic popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Because They Desire To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.
Review websites are places that customers go to get the truth about a service, product or business. Due to the fact that they have already formed a buying decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal