88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a business's reputation doesn't impact simply the customers. Prospective team members likewise take a look at rankings and read reviews.

Source: Deloitte

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users explain your product and services, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Choose To Discover A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective clients are searching for. Nearly a third of customers state written reviews are the only function that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your customers develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Customers Don't Trust Client Reviews At All

According to consumer review data, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

More Than Half Of People Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine