Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the vast majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your customers establishes trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

If They Were Asked, 77% Of Consumers Would Definitely Leave A Review

More than a 35% would leave a review to educate others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

83% Of All Younger Buyers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Clients Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, clients choose to read reviews on their smart phones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and good rankings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal