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64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a good experience.
Source: Brightlocal
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Usually, 142 million customers visit Yelp monthly. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.
Although we now understand why consumer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Over Half Of Shoppers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel
Only 6% Of Customers Do Not Rely On Consumer Reviews At All
According to client review data, a tremendous 19 percent of consumers always trust online reviews and never ever a buy without reading reviews first.
Source: Statista
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when customers have to pick a solution provider.
Source: DemandGenReport
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also affect our purchasing decisions.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
89% Of Consumers Browse A Companies Responses To Reviews
Not only do the majority of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal