Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have excellent and exceptional ratings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Service

This stat is among many that show the significance of online scores. Now that news of customer satisfaction travels this fast, keeping your customers pleased is more important than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with a perfect five star score.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so effective, most businesses apparently do not.

Source: LsaInsider

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a lawyer or a medical professional.

Young people (age 18-35) are much more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

The Majority Of Individuals Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

The Average Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a third of consumers say written reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

If A Business Makes An Effort To Resolve Issues Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If They Were Asked, 77% Of Consumers Would Certainly Post A Review

More than a 35% would leave a review to advise others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to post a review to assist other people with their choice making process.

Source: Podium

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone