Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Business

This stat is among many that illustrate the significance of online rankings. Now that news of client fulfillment travels this fast, keeping your customers happy is more important than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with a best five star score.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the huge majority of consumers read reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really use them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

83 Percent Of Consumers Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads choose to take note of clients' recommendations online.

Source: Statuslabs

If A Company Handles Issues Quickly And Effectively, 95% Of Dissatisfied Clients Will Return To A Company

Consumers don't anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the potential clients are looking for. Almost a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation doesn't impact simply the consumers. Prospective employees likewise look at ratings and read reviews.

Source: Deloitte