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If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Business
This stat is among lots of that show the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers delighted is more important than ever.
57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked only for services with an ideal five star ranking.
Source: Brightlocal
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why client reviews are so effective, most businesses apparently do not.
Source: LsaInsider
Software Application Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Google Represents 57.5% Of All Reviews World Wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such items.
Source: Turntonetworks
15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of possible clients won't even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
82 Percent Of Customers Go To Review Websites Because They Want To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Services And Products.
Users come because they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Reviews Published On Twitter Can Help Boost Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers