70 Percent Of Customers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

The Majority Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

United States Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.

Source: Statista

89% Of Shoppers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, people prefer to read reviews on their cell phones.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as advice from friends and family.

Source: Brightlocal

Due To The Fact That They Want To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Review sites are locations that people go to get the truth about a product, service or business . Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo