53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as advice from friends and family.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When customers have to select a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Users Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Clients Review A Businesses Feedback To Reviews

Not only do many customers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

The Typical Review Word Count Has Become 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your clients establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more cash with a company.

Source: Statuslabs