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73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Client reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a third of customers say written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.
Source: Fan and Fuel
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
70 Percent Of Customers Choose To Learn About A Business Through Posts And Reviews, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
89% Of Customers Review A Companies Responses To Reviews
Not only do most individuals read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
72% Of Customers Will Not Take Action Before They Read Some Reviews
No matter how eye-catching your marketing is, you still require client reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
82% Of Customers Go To Review Websites Since They Want To Acquire A Service Or An Item And Wish To Get The Truth About Business Products And Services.
Review websites are places that people go to get the facts about a service, business or product . Since they have actually currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a lawyer or a medical professional.
Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone