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60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Typically two-thirds of companies have excellent and great ratings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers have to select a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Given that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business.
Source: RevLocal