More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require client reviews. There is no skirting around it. Clients are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings statistics, we found out that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the potential clients are trying to find. Practically a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

83% Of All Younger Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews usually carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Focus on this fact. The better other users describe your service or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

70 Percent Of Consumers Prefer To Discover A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

89% Of Customers Browse A Companies Responses To Reviews

Not only do many clients read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Dissatisfied Customers Will Go Back To A Business If A Company Makes An Effort To Resolve Issues Quickly And Efficiently

Consumers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone