Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

70% Of Customers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation doesn't affect just the consumers. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

The Majority Of Shoppers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

83% Of All Younger Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of customers did post a review. In general, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a website can just go so far.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a doctor.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million customers go to Yelp every month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

USA Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone