89% Of Consumers Like To Read Reviews On Their Mobile Devices

Be it via an app or a mobile web browser, people young and old choose to read reviews on their phones.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

83% Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to take notice of clients' suggestions online.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Submit A Review

More than a 35% would do it to inform others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.

Source: RevLocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now understand why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider