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Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our buying decisions.
According to social reviews statistics, Facebook affects more than half of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
83% Of All Younger Customers Were Asked To Submit A Review Recently
Of those invited, 80% of clients did leave a review. Overall, companies have actually asked 66% of all customers to post a review on their business.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.
Although we now know why customer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
89% Of Consumers Like To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile web browser, people choose to read reviews on their phones.
Source: Statista
Just 6% Of Customers Don't Trust Client Reviews At All
According to customer review stats, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
The Majority Of Customers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista