If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is one of lots of that highlight the importance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more crucial than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for companies with a perfect five star ranking.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing decisions.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are likely to rely on a local business.

Source: RevLocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation doesn't impact simply the clients. Prospective employees likewise take a look at rankings and read reviews.

Source: Deloitte

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Since the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

89% Of Clients Browse A Businesses Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

USA Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as suggestions from loved ones.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs