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Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
86 Percent Of Customers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really often'.
Source: Trust You
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about very first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
77% Of Customers Would Definitely Leave A Review If They Were Asked
More than a 35% would leave a review to educate others about their client experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online ratings stats, we learnt that a business needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone