Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.

Source: RevLocal

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Wish To Buy An Item Or A Service And Wish To Get The Truth About The Businesses Products And Services.

Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Since the huge bulk of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to take notice of consumers' recommendations online.

Source: Statuslabs

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Typically two-thirds of companies have great and outstanding ratings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

74% Of Regional Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall rating.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

67% Of Customers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when customers have to choose a service provider.

Source: DemandGenReport