Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

82 Percent Of Customers Check Out Review Websites Since They Want To Purchase A Service Or An Item And Wish To Get The Facts About Business Products And Services.

Review websites are locations that customers go to get the facts about a business, service or product . Because they have actually currently formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

More Than Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall two-thirds of businesses have exceptional and good rankings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Practically a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really make use of them.

Although we now understand why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Google Represents 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers